Yearly Archives: 2016

/2016

10 Ways to Personalise Omni-Channel Retail

Personalisation places your customer at the centre of your organisation and delivers a true omni-channel experience. When we meet with retailers and discuss personalisation, there are positive nods all around the table. But when we start asking how we personalise, there are often an uncomfortable silence. Most retail websites are still showing one message to [...]

10 Ways to Personalise Omni-Channel Retail2019-01-12T14:36:29+10:00

The Importance of eCommerce Requirements to your Business – Pt. 3

Before beginning the third chapter in this article, I would highly recommend you read part one and part two of our article about ecommerce requirements to give you a better idea of what you are getting into. But hey, I’m not going to stop you if you only want to read part three of the article! If you [...]

The Importance of eCommerce Requirements to your Business – Pt. 32019-01-12T14:36:29+10:00

The Importance of eCommerce Requirements to your Business – Pt. 2

Before beginning the secondary chapter of this article, I would highly recommend you read the first installation to give you a better idea of what you are getting into. But hey, I’m not going to stop you if you only want to read the second bit! If you feel confident to delve right into it, go [...]

The Importance of eCommerce Requirements to your Business – Pt. 22019-01-12T14:36:29+10:00

Understanding the Importance of eCommerce Requirements to your Business

Imagine you are going to build a your own unique, custom house. You have your block of land, the time, the money and the manpower all ready to go, the only thing the builders are waiting for is your direction on the specifications and plans for it. I know you are probably scratching your head [...]

Understanding the Importance of eCommerce Requirements to your Business2019-01-12T14:36:29+10:00

5 Keys to Developing a Customer Centric Online Experience

Online marketing strategies are continuing to move away from a broad-net approach. The archaic practice of ‘catching’ a wide scope of consumers with click bait ads and trying to get a few transactions out of them is a dead practice. A short-term focused business practice like this produces a low lifetime value for the customer [...]

5 Keys to Developing a Customer Centric Online Experience2019-01-12T14:36:29+10:00

Finding the Best eCommerce Onsite Search Solution

Finding the Best Onsite Search Solution In the 21st Century we are still hunters and gatherers, looking for anything and everything online. The search for…well, pretty much anything, is part of daily life online. We see eCommerce websites with 10-40% (or more!) of visitors using the onsite search. General browsers use the navigation, but savvy [...]

Finding the Best eCommerce Onsite Search Solution2019-01-12T14:36:29+10:00

3 Advantages the Right Ecommerce Platform will Offer You

Replatforming - seems pretty simple right? In theory, it is. In practice, not so much. In our experience, replatforming can take anywhere from as few months to a year or so. Planning, development, integration and testing all take time. More often than not, businesses will underestimate the amount of time, money and effort required to [...]

3 Advantages the Right Ecommerce Platform will Offer You2019-01-12T14:36:29+10:00

Payment Gateways in Australia – 10 Top Tips to Help You Choose!

Choosing a payment gateway company for your ecommerce site is not exciting. It’s not glamourous. It’s a bit like balancing the books. A bit of a bore, but it’s essential to get it right! As a customer, you don’t stop to think who is processing your payment and yet, to an an eCommerce manager [...]

Payment Gateways in Australia – 10 Top Tips to Help You Choose!2019-01-12T14:36:29+10:00

Oldies But Goodies – 10 ways to optimise your conversion rate on your eCommerce store

In 2011 Hitworks presented at Interactive Minds in Brisbane on the topic of Conversion Optimisation. Five years later, we were amazed at how relevant these points were! Here they are with no changes. Oldies but goodies - 10 ways to optimise your conversion rate on your eCommerce store. 1. Call to Action – eg Shop [...]

Oldies But Goodies – 10 ways to optimise your conversion rate on your eCommerce store2016-07-05T02:21:22+10:00

The three Pillars of a Great Returns Policy

The post Christmas period is the busiest time of the year for sales returns. The usability, simplicity, and efficiency of your returns process is all part of your customer service. Pure-play online retailers and Multi-channel retailers both have different challenges. Are you prepared? How will you manage the process? How will you minimise the [...]

The three Pillars of a Great Returns Policy2019-01-12T14:36:30+10:00