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Australian Geographic Retail Case Study2019-01-12T14:36:24+00:00

Optimise Omni-Channel Performance

The Brief

Australian Geographic stores have been inspiring discovery of our unique and wonderful land since 1991 with a unique mix of educational and entertaining games, toys, gadgets and Australiana.

When their eCommerce platform hit a ceiling, the brand needed to understand the channel’s potential. Engaging it works to analyse their data and perform a comprehensive Financial Forecast was the key to unlocking potential revenue options and accurately scaling eCommerce capacity.

The Solution

it works performed a deep dive into analytics data to establish a series of insights and performance estimates. The result was a full report on the revenue potential of the channels for the board.

A core part of this product was the issuing of various “what if” scenarios which forecasted potential growth based on current metrics and data trends. Showing how these potential options would play out was vital to the company being able to accurate decisions throughout the re-platforming process.

Australian Geographic continued to engage it works across a number of areas including project management, email and loyalty strategies.

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