Pillow Talk is 100% Australian owned and operated and one of the largest home linens specialists in Australia. With 50 stores around the country the brand needed to optimise their multi-channel strategy to establish their online channel as a market leader.
it works provided the opportunity to develop a forward thinking, data driven eCommerce strategy and execute a multi-channel road map across several years.
To understand the potential of the online retail opportunity, it works delivered a set of “what if’s” by way of data driven forecasting. Identifying a number of key areas of focus led to the development of a strategic roadmap with key KPI’s identified and prioritised for development.
Conversion rate optimisation, social media strategy and email marketing growth were only part of the strategy puzzle unlocked and presented in an achievable program, for roll out over several years.
A comprehensive reporting system was established to lead the data driven strategy and track KPIs. The outcome was an increase of over 100% in conversion rate and triple digit percentage revenue growth.