Global fast-fashion and trend leaders Topshop and Topman have launched their Australian omni-channel customer experience. Key features for Australian customers include expanded product collections, lower pricing, faster delivery and a curated Australian product range.
Hitworks were engaged to Project Manage the implementation of a sophisticated architecture that included a product information and channel management solution (Commerce Connect), an ecommerce site (Magento 2 Enterprise Edition), an order management system (Fluent Retail) and fulfilment tracking (Shippit). All connected through a middleware solution (Flow).
The team were set strict launch dates, budget and quality requirements.
Hitworks immediately established a project plan with the associated control documentation. External third parties were managed to ensure agreed timeframes and quality standards were met. Internal and external stakeholder meetings were established to cover roles, responsibilities and to resolve project issues as they arose.
The Hitworks team, led by Paul Downs, worked across risk management, test planning and execution, technical reviews, contract reviews and process mapping. Key metrics and progress were tracked against budget, time and scope.
The successful launch of the websites have provided Topshop and Topman with a seamless omni-channel experience including click & collect and click & send, which provides a seamless experience for their customers both in store and online.
“Topshop and Topman have always been internationally renowned fashion and trend leaders; the launch of our exciting new e-commerce platform stays true to our brands key point of difference,” said Deborah Papazoglu, Head of Digital and Marketing, Topshop Topman Australia.
“We are very excited to synchronise the physical and digital worlds to provide our customers with a seamless omnichannel experience.”
“Hitworks provided onsite services throughout the project, supporting our team from lift off to launch.”
“Paul played a pivotal role in managing stakeholder requirements and expectations, while holding the various partners to account for delivery across crucial areas of the technical scope.”