eCaaS ~ e-commerce as a Service + BAaaS ~ Business Advisory as a Service

 

THE SERVICES

• Business Advisory Expertise (Operations Management, People, Strategy, Merchandise and Finance expertise)
• e-commerce as a Service (e-commerce Operations Management)
• e-commerce, digital and strategy consulting services
• Project Management consulting services

THE APPLICATIONS 

• Shopify

 

THE BUSINESS

One of Australia’s leading and largest online suppliers of chicken coops, Backyard Chicken Coops (BYCC) is a little family of chicken experts who want to give all Australians the best experience of owning chooks. They design and build a range of high-quality houses for chickens together with a hand selected range of poultry accessories.

The Objectives

Due to unprecedented demand and a growing trend by families in raising their own “backyard chickens”, the business experienced a period of significant growth. As a result of being caught off guard by the change, BYCC’s owners engaged the services of it works to help them tactically and strategically lay the foundations and craft a much broader business plan that would ensure the business was able to operate unhindered by inefficiencies, legacy systems and other operational issues. Activities included:

  • Crafting an e-commerce and digital strategy

  • Launching a new Shopify Site

  • Operational performance improvement strategy in the areas of finance, merchandise, supply chain and people

  • Ensuring Channel Performance KPIs were in place and managed

  • Driving opportunities to increase revenue

  • Driving opportunities to reduce operational expenditure

  • Driving opportunities to improve customer experience

  • Ensure any website operational incidents are dealt with in a timely fashion

  • Work alongside other teams on customer facing and other business/operational projects

  • Identify current channel objectives and assessing performance against objectives

  • Manage e-commerce technical architecture and support structure, including all 3rd party service providers and performance contracts

  • Manage daily operations required to run the e-commerce channel, including mgt reporting, managing issues & risks within the channel

  • Manage progress against Strategic Plan

  • Digital marketing and branding initiatives alongside agencies and in-house team

The expertise provided by it works:

  • Provision of Business Advisory Services

  • Access to technical skills and experience when you need it

  • Access to established and proven set of channel KPIs and Metrics

  • Access to proven strategies to improve profitability

  • Access to experience in the following critical areas:

    - e-commerce channel management

    - Brand Marketing

    -Technical Project Management

    -Operational Change, Configuration and Release Management

    -Business Analysis, Testing and remediation

    -Digital Marketing, Analytics and Reporting expertise

    -System Performance and Availability Management

  • Access to information on latest services and solutions

  • Access to strategic planning and project management expertise as required

The Outcome

Working alongside the BYCC leadership team, the it works team were able to ensure continuity in its e-commerce operations, ensure the online channel growth targets were met and helped the BYCC team drive the successful implementation of key e-commerce initiatives. We were also able to successfully project manage the implementation of a new Shopify site in addition to setting up the structure for a well-oiled business performance management system that ensured the organisation was focusing on what really mattered.