Omni-Channel & Digital Strategy

 

THE SERVICES

• e-commerce discovery & assessment
• e-commerce strategy planning
• ERP / CRM / PLM Applications Assessment
• Financial Forecasting

THE APPLICATIONS 

• PLM assessment WFX | DESL | INFOR PLM | INDIGO 8 | Visual Next
• ERP Assessment: Pronto | SAP B1 | Infor M3 | MS Dynamics | CIN7

 

THE BUSINESS

Viktoria & Woods, an Australian born label established in 2004 by Margie Woods, with a simple approach to create effortless wardrobe staples with a pared-back modern feel. At the heart of the label is their signature merino wool that launched the brand. They have expanded into complete ready-to-wear collections that include premium denim, footwear, lounge and occasion wear.

The Objectives

Viktoria and Woods required a combination of e-commerce, digital marketing, application assessment, and omni-channel strategy expertise to produce an informed, collaborative, and relevant digital strategy that would profitably grow sales from both online and the retail bricks and mortar channels.  Focus of the crafted strategy was across the following areas:

  • Assessing opportunities to sustainably increase revenue

  • Assessing opportunities to reduce operational expenditure

  • Assessing opportunities to improve the customer experience

  • To encapsulate all changes within a strategic plan that delivered sustainable and incremental benefits

The basic building blocks of our uniquely crafted strategy were to understand:

  • Demand: A plan that brings more qualified traffic to the site

  • Supply: A plan that seeks to improve both the conversion rate and items per order for every transaction

  • Profitability: A plan that seeks to optimise the cost to generate that demand and the cost to service it

The expertise provided by it works:

Expertise provided by it works included e-commerce omni-channel strategy creation, evaluation and financial subject matter expertise via our team of senior retail consultants.

The Outcome

Working alongside Viktoria and Woods owner, the board and the senior leadership team, it works was able to deliver a concise and substantiated strategy, which informed a roadmap and program of work that would enable the V+W team to deliver an agreed set of outcomes.

Engagement Deliverables:

  • Production of an Online Channel 3 Year Financial Plan including a plan around OPEX reduction

  • Production of a Customer Acquisition and growth strategy

  • Production of an omni-channel roll out strategy for Click and Collect/Ship from Store

  • Production of a People and Capability Assessment

  • Full review and assessment of current digital marketing initiatives

  • Full assessment of ERP, CRM and PLM applications suitable to the V+W’s business requirements

  • Full review of the V+W technology stack and omni channel architecture for appropriateness and the production of a future state technology plan to support strategy and growth

  • Production of a tactical plan to address immediate areas for improvement (Quick Wins)

  • Production of a tactical plan to address immediate areas for improvement (Quick Wins)

  • All documents presented to the Board in a round table session