A Retail Transformation Company

Who are we?

it works is an independent consultancy specialising in omni-channel retail and enterprise planning solutions. We guide you through the complex world of online retail and resource planning by analysing your business and providing unique solutions tailored to your unique requirements.


Tailored Solutions

Our team of experts bring a wealth of experience from industry-leading, Australian omni-channel retailers. it works operates independently within a tight-knit community of vendors, partners and truly integrated retail businesses to stay up-to-date with the latest and greatest in ecommerce technology and solutions for you. We combine this experience and leading edge industry knowledge to deliver a comprehensive, data driven approach to optimise and customise your omni-channel ecommerce strategy with proven results.


We are Independent

Would you ever ask a car salesmen which is the best car to buy? No? Then don’t ever make the mistake of blindly asking vendors and implementation partners why their own products and services are ‘the best’. Unless you have quite a few years of ecommerce experience under your belt, this is a surefire way of getting an over-priced, underperforming platform which doesn’t meet your business’s unique requirements. it works offers an experienced view of best practice, cost analysis and industry reliability. We analyse your needs and provide a quality, tailored solution delivered on time with best-in-class quality.


Our Mission

it works advises on best in class strategies, how to implement them and who to partner with. Our goal is to provide outcomes which optimise your business across multiple, integrated channels and keep your customers coming back for more.

Paul Downs - Director - Hitworks

Paul Downs

Paul Downs is an experienced omni-channel and eCommerce technology expert with over 20 years experience that spans working both in-house and consulting to a range of retail clients.

What makes you AWESOME at your job?
Paul has extensive experience leading large IT teams (>150) in FTSE100 companies in the UK and consulting in online retail and IT best practice in Australia. He has recently developed system architecture and online eCommerce strategy for iconic brands such as Super Retail Group, Lorna Jane and Pillow Talk.

His first hand experience across many of Australia’s leading multi-channel retailers puts him in hot demand as a regular speaker and influencer at Industry Forums in Australia focussing on the strategic and business change required to embrace the digital revolution.

What do you do in your job day to day?
Paul moves easily between advising on who’s who in the eCommerce implementation partner landscape, to managing large scale enterprise IT projects and advising on which technology would best fit some of Australia’s largest retailers. His unique blend of corporate IT and online digital strategy allows him to identify capabilities, processes and technologies on a regular basis.

What do you enjoy spending your weekends doing?
To counter balance weeks spent focussing on digital strategies, Paul enjoys off-line weekends spent improving his karate, reading and tending to his fruit trees!

Helena Gabanski-Sykes - Principal Consultant - Hitworks

Helena Gabanski-Sykes
Principal Consultant

Dynamic and personable eCommerce and Marketing professional, with 12+ years’ experience of delivering digital transformation and aggressive profitable growth for retailers in both the UK and Australia.

Specialist in Omnichannel strategy, design and delivery. Works with a range of retailers (both big and small) across a wide array of industries, to help them deliver on their strategic objectives in the easiest and most efficient way possible.

Rick Kwok - Senior Delivery Manager - Hitworks

Rick Kwok
Senior Delivery Manager

Rick is an entrepreneurial Digital Commerce specialist with a total of 28 years of IT experience, including 15 years in Digital/E-Commerce across a wide variety of industries working with both Corporate and SMEs in Retail, Financial Services and Tourism.

What makes you AWESOME at your job?
Rick has an entrepreneurial spirit backed up by enormous breadth of experience in IT, from a humble developer to Project and Programme Management, Management Consulting, import/distribution business owner, Web Development business owner and Digital Commerce evangelist. With a wealth of experience with Global brands in Financial Services, FMCG, Tourism and Leisure, Rick is a big picture thinker with an eye for detail and an action speaks louder than words attitude. Simply put, Rick likes to get stuff done.

What do you do in your job day to day?
Rick has the experience to assist you to build your Digital Commerce strategy and project manage it through to delivery of a working eco system. But it doesn’t stop there, Rick will work with you as a Digital Transformation partner to build out your BAU processes to deliver on your desired business outcomes.

What do you enjoy spending your weekends doing?
Work hard play hard. As a self confessed petrol head, Rick goes round and round in circles at great speed aboard his stable of classic racing motorcycles, keeps fit with mountain biking, tennis and swimming. As a foodie, Rick loves to eat out and cooks up a storm at home.


Dave Harker
Delivery Manager

Dave is a highly motivated eCommerce implementation specialist with over ten years managing digital marketing and eCommerce projects. He has a proven track record of developing and leading high performance retail implementation teams.

What makes you AWESOME at your job?
Having cut his teeth developing eCommerce systems and most recently re-platformed channels for Australian Geographic onto Magento Enterprise, Dave specialises in eCommerce and digital marketing strategies.

He has managed multimillion dollar digital advertising budgets and has a deep understanding of what works for multi-channel retailers in Australia.

What do you do in your job day to day?
Dave has a wide range of eCommerce experience which includes the implementation of a fully trackable Australia Post eParcel fulfilment software and delivery system, and the internal project management capability to re-platform two websites onto Magento including two adaptive mobile sites and integration into the existing ERP.

What do you enjoy spending your weekends doing?
Dave has a collection of electronic synthesizers and enjoys spending hours preset surfing and sampling any sounds available to confuse the neighbours.

John Cole - Principal Consultant

John Cole
Principal Consultant

John is an experienced digital expert. His 20+ years experience includes: eCommerce, digital marketing, CRM, media and offline marketing.

What makes you AWESOME at your job?
For over a decade John has designed marketing strategy, business systems and processes to create optimised outcomes. He has worked in Executive management teams and international best practice groups, and has been part of change management, and process optimisation projects.

What do you do in your job day to day?
John advises on digital marketing, eCommerce, CRM, systems and process change, and change management. With an understanding of both marketing and operational requirements he offers balanced, practical advice.

What do you enjoy spending your weekends doing?
After work John enjoys dancing salsa and other Latin styles. To relax he enjoys watching movies, going to the theatre and eating out in Sydney’s exciting restaurant scene.

Gavin Fielding - Principal Consultant - Hitworks

Gavin Fielding
Principal Consultant

Gavin has over 20 years experience in retail fashion leading some of the countries best known fashion brands. He joins the it works team with expertise as a leader of executive teams, retail management and financial management.

Let’s Get Started