SHEIKE Case Study2019-01-12T14:36:23+10:00

Omni-Channel Business Transformation


The Client

SHEIKE was first launched in 1975, with a belief that life was too short to wear boring clothes. The brand quickly gathered a family of like-minded women, who believed that every day can be a style statement.

SHEIKE has grown into a leading fashion brand, with 40 stores across Australia and a wildly popular online presence.

The Challenge

To accelerate their already rapid growth, SHEIKE needed a leading omni-channel strategy, supported by best-in-class digital technology to replace legacy, manually driven systems.

Enterprise Resource Planning (ERP), Point of Sales (POS) and eCommerce solutions were required to provide a single view of the customer, click and collect services and a seamless customer experience across all brand interactions.

This full digital transformation, with its many moving parts, was to be built, tested and rolled out in only eight months. And all to drop-in perfectly between the Spring racing rush, before the busy Christmas party season.

The Solution

SHEIKE required assistance to guide the company through this journey. it works were perfectly placed to provide insights into leading industry solutions and service implementation partners across the systems architecture, vendor & platform selection and project management to assist the brand to implement its digital transformation strategy.

it works immediately brought stakeholders together for a number of company wide workshops to map out business processes, pain points and user stories.

After performing a detailed analysis to discover and document a complete set of requirements, it works documented the business case for a tailored SHEIKE digital omni-channel “transformation” supported by a benefits realisation plan. Once these had been signed off, it works managed the selection process of third party ERP/POS/eCommerce vendors and system implementers.

After a rigorous selection process, three key partners were selected to implement the SHEIKE solution. “ComActivity” for implementing Infor M3 (ERP) & Cegid (POS), “Patchworks” for the integration middleware layer and “Netstarter” for its Magento2 eCommerce implementation.

On successful completion of the initial selection process, it works was engaged to both Project Manage the implementation and lead the business change activities.

The Value

During the different phases of the engagement, it works was able to represent the business, drive each third party to meet business needs whilst ensuring stakeholder expectations were managed. This allowed the SHEIKE team to continue to focus on the all important tasks involved in running the business.

During the “Discovery” phase, it works utilised its retail industry business analysis and process engineering experience, to ensure future requirements and processes were accurately mapped.

During the “Selection” process, it works hand-picked platform vendors & service implementers, and assisted in contract negotiations to ensure the best costed solution was chosen.

During the “Development & Deployment” Phase, it works managed the end to end implementation of the ERP/POS systems as well as the Magento 2 website re-platform, with all the integration challenges.

It took 8 months of collaboration, development, testing, training, many late nights and hard slog to get the project across the line. During this time the it works team worked full time, on-site at SHEIKE, to ensure business readiness, which included having change management, training and support in place.

Key deliverables from it works included risk management, organising external and internal stakeholders, resolving project issues as they arose, managing user acceptance testing whilst controlling scope and budget changes. The team drove third parties to deliver across time, cost and quality objectives, whilst prioritising the needs of the business.

it works provided subject matter expertise across IT infrastructure design, solution architecture, integration, business change management, process mapping and project implementation.

The Outcome

SHEIKE has a brand new integrated platform to support and enhance omni-channel business growth moving forward. Major benefits include
● Risk reduction – Outdated and faltering systems were replaced with supported platforms across multiple channels.
● Competitive Advantage – The business has increased agility and is now able to quickly respond to market changes and opportunities.
● Increase sales through an enhanced website, multiple online channels and event management.
● Improved business reporting resulting in an improved decision making process.
● Building the platform to capture future revenue streams from “Click & Collect”, a single view of the customer and integrated business processes.
● Improved operational efficiency across store operations, warehousing and online distribution.
● Integration to POS system to better serve customers across multiple touchpoints.

“We knew when choosing our partners that we were looking for teams to be an extension of the SHEIKE family, and we definitely found that in it works” said Morgan Jenkins, Head of Brand + Digital.

“Thank you it works for everything you did to drive this project and make it happen, it wouldn’t have been this seamless without your leadership and support”.

The Project Sponsor, Gavin Fielding, General Manager SHEIKE & Co Pty Ltd was ecstatic about the result. “with such a tight timeframe, it works has managed to lead and collaborate with all our partners to deliver an integrated solution that will take SHEIKE to the next stage of SHEIKE’s Evolution and to Make Fashion Exceptional, Everyday”.

Gavin added, “this implementation was performed with minimal impact to our customers as well as to our operational team – Looking forward to working alongside the it works team to take SHEIKE on its evolutionary journey through 2018”.

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